Technical SEO Audit | Site Performance Optimization Removes Ranking Barriers
Slow pages. Crawl errors. Mobile issues. The technical problems you can't see are often why you're not ranking.
You could have the best content in Indianapolis and still rank nowhere if your site has technical problems. Pages that take 8 seconds to load? Google won't rank them. Duplicate content confusing search engines? Your pages compete against each other. We dig into the code, find every technical issue hurting your rankings, and fix them systematically.
Get Your Technical AuditSite Speed Optimization Improves User Experience and Rankings
Technical SEO is the plumbing and electrical of your website. Nobody sees it, but when it's broken, nothing works right. We're talking about page speed, how Google crawls your site, mobile experience, security certificates, and a hundred other factors most business owners never think about.
Here's what makes technical issues frustrating: you can have amazing content and still not rank because Google can't properly access your pages. We've seen Indianapolis businesses lose thousands in potential traffic to fixable issues like slow hosting, redirect chains, or missing mobile optimization. The good news? Once these issues are identified and fixed, rankings often improve without any other changes.
Key technical SEO elements include:
- Site speed and Core Web Vitals optimization
- Mobile-first indexing readiness
- Crawlability and indexation control
- Structured data and schema markup
- HTTPS security and site architecture
Technical Problems Prevent Indianapolis Businesses from Ranking
You can't see these problems, but they're actively hurting your rankings. Here's what we typically find.
Speed Kills (Rankings)
If your site takes more than 3 seconds to load, you're losing visitors before they even see your content. Google knows this and ranks slower sites lower.
Mobile Isn't Optional
Google uses mobile-first indexing. If your site looks bad on phones—text too small, buttons too close together—you're hurting your rankings on desktop too.
Crawl Errors Add Up
Broken links, redirect chains, orphan pages—each issue tells Google something's wrong with your site. We find and fix them so Google focuses on your best content.
Our Technical Process Identifies and Resolves SEO Issues
A thorough audit, prioritized fixes, and ongoing monitoring so problems don't come back.
Technical Audit
Comprehensive crawl of your site to identify all technical issues, prioritized by impact on rankings.
Speed Analysis
Deep dive into page speed and Core Web Vitals, identifying specific bottlenecks slowing your site.
Mobile Assessment
Evaluate mobile experience and ensure mobile-first indexing readiness across all page types.
Implementation
Execute fixes directly or provide detailed specifications for your development team.
Schema Markup
Implement structured data to help search engines understand your content and enable rich results.
Monitoring
Ongoing monitoring for new issues, algorithm updates, and technical regression.
Schema Markup Helps Search Engines Understand Your Business
Complete technical SEO services to optimize your site's performance.
- Comprehensive technical SEO audit report
- Core Web Vitals optimization
- Site speed optimization (images, caching, code)
- Mobile usability fixes
- Crawl error resolution
- XML sitemap optimization
- Redirect chain and broken link cleanup
- Schema markup implementation
- Robots.txt and canonicalization review
- Ongoing technical monitoring
Case Study: Indianapolis Auto Parts Retailer
An auto parts retailer with 5,000+ product pages was barely indexing 20% of them. Their site took 9 seconds to load on mobile, had 400+ crawl errors, and duplicate content everywhere. We fixed the technical foundation—image optimization, caching, redirect cleanup, and canonicalization. Within 3 months, indexed pages jumped from 1,000 to 4,200 and organic traffic doubled.
Technical SEO Answers Common Indianapolis Questions
Technical SEO focuses on optimizing your website's infrastructure to help search engines crawl, index, and rank your content effectively. It includes site speed, mobile-friendliness, crawlability, security, and structured data—the foundation that supports all your other SEO efforts.
Common signs include: pages not appearing in search results, slow loading times, mobile usability warnings in Search Console, crawl errors, or declining rankings despite good content. Our technical audit identifies specific issues affecting your site.
We implement changes carefully and can work with your development team. Major changes are tested in staging environments first. We prioritize non-disruptive optimizations and communicate clearly about anything that might affect your site.
Quick wins like image optimization or meta fixes can be implemented within days. Larger projects like site speed optimization or restructuring may take 2-4 weeks. We prioritize based on impact, addressing critical issues first.
Absolutely. We often work alongside in-house developers or your agency. We identify and prioritize the issues, provide detailed specifications for fixes, and verify implementation. If you don't have a developer, we can handle implementation directly for most technical fixes.
Technical SEO Foundations Support Additional Services
Technical SEO creates the foundation for these complementary services.
Technical Audits Reveal Hidden Ranking Barriers
Get a technical audit that identifies every issue hurting your rankings—and a clear plan to fix them.
Request Your Technical Audit